TOEFL Speaking Task 3 Practice 008Business

TOEFL Speaking Task 3 Practice #008 - Business

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Reading passage

Visual Advertisement When companies promote their products, they often rely on both images and words to boost sales. An image can be anything from a symbol, character, or design-any visual element that connects the brand to its product in the minds of consumers. These images are usually positive and appealing, designed to entertain and engage consumers in a way that encourages future purchases. Although these images often have little logical connection to the product, they are memorable and leave a lasting impression on the consumer.

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Listening transcript

Narrator:Now listen to part of a lecture in a Marketing class.

Professor:You know, there are lots of different companies out there that make and sell cookies or biscuits. But there's one company, Big Bear Cookies, that has used this technique to sell more cookies than all its competitors. How? Well, the company has this animal character called Big Bear that it uses in all the advertising. The picture of the bear is on its cookie boxes, and the character of the bear also appears in its TV commercials. Oh, and of course, the cookies themselves are shaped like big bears. Now most people who eat Big Bear Cookies are children, and well, they enjoy the bear and think that he's really entertaining and fun. In the TV commercials, for example, he's always saying funny things and dancing around in a lively, comical way. So Big Bear makes children feel good about the company's cookies, makes children want to get them. And you know, the really interesting thing is that the figure of Big Bear stays in people's minds and makes them think of cookies, even though bears don't usually have anything to do with cookies. I mean, bears certainly don't make or eat cookies, right? Yet, Big Bear is a character that people, particularly children, don't seem to forget, because year after year, Big Bear Cookies sells more cookies than any other company.

Your speaking task

Explain Visual Advertisement and how the example from the lecture illustrates the concept.

Record up to 60 seconds. Nothing is uploaded until you submit it.